Семіотичні аспекти міжкультурної комунікації

Abstract

UA : Аналізується знакова природа міжкультурної комунікації. Міжкультурна комунікація розглядається як семіотичний процес (дискурс). Обґрунтовується важливість семіотичного підходу до здійснення та аналізу міжкультурної комунікації в контексті адаптації індивіда до інокультурного середовища.

RU : Анализируется знаковая природа межкультурной коммуникации. Межкультурная коммуникация рассматривается как семиотичекий процесс (дискурс). Обосновывается важность семиотического похода к осуществлению и анализу межкультурной коммуникации в контексте адаптации индивида к инокультурной среде.

EN : Sign nature research of cross-cultural communication, which creates a methodological basis to achieve agreement between different cultures bearers in the process of interaction and cooperation is actualized under conditions of rapid strengthening of cross-cultural contacts as a typical development trend of the global world. Symbolization and total semiotization of social space as an area of cross-cultural interaction, which is characteristic for post-modernism, stimulates scientific interest for semiotic aspects of cross-cultural communication. The aim of the article is to determine the semantic aspects of cross-cultural communication in the process of adaptation of the individual to the non-native cultural environment. The sign nature of cross-cultural communication is analyzed in the article. Cross-cultural communication has been considered as a semiotic process (discourse). The importance of semiotic approach to the implementation and analysis of crosscultural communication in the context of the individual adaptation to the non-native cultural environment has been substantiated. As a universal tool of scientific knowledge semiotics allows to define and investigate various aspects of cross-cultural communication. In the context of semiotic research of cross-cultural communication and appealing to the notion of discourse has been actualized. Besides the discourse is interpreted as a semiotic space, sign system, which forms of presentation can be texts, symbols, myths, images, articles and etc. Communicative competence as the ability to interpret adequately the communicative behavior of Ino Social Media representative and can not be formed otherwise than mastering non-native cultural sign systems, particularly expressed in stereotypes of mental values (concepts), gestures, norms of communicative behavior. Without knowledge of these semiotic systems and their cultural specifics it is impossible to carry out effective cross-cultural interaction. Study of specific opportunities of cross-cultural communication in the context of educational processes of the postmodern represents the prospect of future research.