UA : Аналізується знакова природа міжкультурної комунікації. Міжкультурна комунікація
розглядається як семіотичний процес (дискурс). Обґрунтовується важливість семіотичного
підходу до здійснення та аналізу міжкультурної комунікації в контексті адаптації індивіда
до інокультурного середовища.
RU : Анализируется знаковая природа межкультурной коммуникации. Межкультурная
коммуникация рассматривается как семиотичекий процесс (дискурс). Обосновывается
важность семиотического похода к осуществлению и анализу межкультурной
коммуникации в контексте адаптации индивида к инокультурной среде.
EN : Sign nature research of cross-cultural communication, which creates a methodological
basis to achieve agreement between different cultures bearers in the process of interaction and
cooperation is actualized under conditions of rapid strengthening of cross-cultural contacts as a
typical development trend of the global world. Symbolization and total semiotization of social space
as an area of cross-cultural interaction, which is characteristic for post-modernism, stimulates
scientific interest for semiotic aspects of cross-cultural communication. The aim of the article is to
determine the semantic aspects of cross-cultural communication in the process of adaptation of the
individual to the non-native cultural environment. The sign nature of cross-cultural communication
is analyzed in the article. Cross-cultural communication has been considered as a semiotic process
(discourse). The importance of semiotic approach to the implementation and analysis of crosscultural
communication in the context of the individual adaptation to the non-native cultural
environment has been substantiated. As a universal tool of scientific knowledge semiotics allows to
define and investigate various aspects of cross-cultural communication. In the context of semiotic
research of cross-cultural communication and appealing to the notion of discourse has been
actualized. Besides the discourse is interpreted as a semiotic space, sign system, which forms of
presentation can be texts, symbols, myths, images, articles and etc. Communicative competence as
the ability to interpret adequately the communicative behavior of Ino Social Media representative
and can not be formed otherwise than mastering non-native cultural sign systems, particularly
expressed in stereotypes of mental values (concepts), gestures, norms of communicative behavior.
Without knowledge of these semiotic systems and their cultural specifics it is impossible to carry out
effective cross-cultural interaction. Study of specific opportunities of cross-cultural communication
in the context of educational processes of the postmodern represents the prospect of future
research.
